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Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started.

Facebook: You can further use the pay per click model to advertise on Facebook. Creating paid Facebook posts helps you expand your reach, exposing your content to people who don’t follow you.

Overall, digital marketing is a broad concept that covers a variety of practices and uses a wide range of online channels. Underlying these different elements, however, is a common theme - the ability to take advantage of the huge marketplace of prospective customers online.

However, before rushing off to create 10,000 incoming links, you need to know some basics. Again, backlink building is a complex area (much more so than we have space for here), so if you want to get heavily into SEO, you should read up on it once you’ve mastered the basics.

Product update emails: These emails inform customers about new or updated products. Digital newsletters: Digital newsletters are regularly sent to a company’s email list to inform customers of company or industry updates by providing interesting articles or relevant news.

Complete Meta descriptions. The Meta description is not a huge ranking factor, but it is the text that people will see in search engines about the piece.

Videos posted onto social media as a part of a larger campaign, such as this 80s-themed music video produced by more info peanut company Planters for the holidays

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Automated transactional emails include automatic order confirmations, shipping updates and appointment reminders.

Page rank is an assessment of the authority and value of a website in Google’s algorithm. You can find plug-in tools for your browser or online tools (see the references section for links to some of these) to check the page rank of any given site.

Perhaps most important, consumers are increasingly inundated with digital ads and other distractions, making it more and more difficult to capture their attention.

Search engine marketing (SEM), on the other hand, costs money but can deliver very rapid results. Your website must be optimized to make sales or at least drive a customer to get in touch so you can make a sale.

Normally, there will be competitors for the keyphrase, and the more you are willing to pay per click, the more clicks you’ll likely receive.

Affiliate Marketing Affiliate marketing is one of the oldest forms of marketing, and the digital world has given it new life. In affiliate marketing, companies and individual "influencers" promote another company's products and get a commission every time a sale is made or a fresh lead is added to their list.

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